Farmers are the engine of prosperity. We believe they hold the key to ending hunger and poverty in our lifetime.

The core values that drive our staff and strategy are: 

Humble Service. We meet farmers in their fields, and we get our shoes muddy. Farmers are our customers, and we serve them with humility.

Hard Work. We work hard every day. We execute with world-class professionalism and business excellence. Farmers deserve nothing less.

Continual Growth. We improve every season. We work with determination to meet our goals and then stretch ourselves by raising the bar even higher.

Family of Leaders. We bring together the best leaders and build long-term careers. We care for team members like family.

Dreaming Big. We envision serving millions of farm families. We build for scale with every idea and solution, and finally;

Long term commitment to local communities through sustainable simple community led projects

How do we measure our impact on income growth?

To assess profit, we measure the value of a harvest each year (the price of

crops sold at market), and the value of assets built over time (such as trees).

Families often invest their extra income in paying school fees for their children. We estimate that the extra income generated in 2023 funded the

equivalent of over 202,000 students attending secondary school for a year.

With more income, farmers can accumulate assets that raise their living their home, like solar lights. In 2023, farmers we served directly increased their assets by 20 percent on average.

The opportunity to make a difference.

Today, many entrepreneurs want to use their investments to create a positive impact on society. Trees have a number of environmental and social benefits, in addition to their potential financial returns. Trees help fight climate change by sequestering carbon, they can stop erosion and water runoff, and certain varieties like grevillea can improve land fertility by fixing nitrogen in the soil. And by investing in trees, you’d also be supporting an industry that’s ripe for growth. The agroforestry value chain has a lot of opportunities, whether in timber felling and lumber processing, transportation, construction, or plant breeding and tree nursery operations. By investing in trees, you can support a budding industry that has the potential to create new jobs in the future.